Lessons from Einstein: Understanding Searcher's Task Completion for Local Businesses

When we consider the innovative ideas of Einstein's "Theory of General Relatility", not only did it revolutionize physics and our understanding of the Universe, but these concepts can also be exploited to enhance SEO practices...

Einstein taught us that the Universe is influenced by your velocity and position. Various individuals, at varying speeds, and in distinct locations, might observe different phenomena. How does this relate to SEO?

Imagine Google as our metaphorical Universe. Analyze your website and its current search ranking. The competitive environment in which your business operates will greatly influence your ability to secure strong keyword rankings. If your website serves a local community with little to no competition, achieving a top spot is relatively straightforward. Even if your website isn't the most efficient, it can still claim the top spot due to lack of competition. However, in highly competitive landscapes, even a high-quality site may struggle to rank well. The competitiveness of your search environment dictates how well you can secure meaningful search-based rankings.

Google aims to display websites that most effectively answer a user's search query in its results. Google uses "searcher's task accomplishment" as one of its parameters while deciding which websites are shown on its results page. Websites that fulfill the intent behind a search command will rank higher on Google. To remain competitive on Google, your website must solve the searcher's query better than any other competitor. This intricate process is as labyrinthine as Einstein's Theory of General Relativity.

But how do we define "searcher’s task completion" and how can you achieve it? This equation comprises several components including:

What is your website's loading speed?

Is your website aesthetically pleasing? In a competitive market, appearance matters. Would you prefer shopping at a messy grocery store?

Does your website provide quality content that clearly explains what you do?

Is your website mobile-friendly?

Is your website organized efficiently? Can users easily find the information they are looking for?

What sets you apart from your competitors? Pricing, testimonials, results, guarantees, etc.

All these factors combine to answer one question: Whose website excels at "searcher task accomplishment?" You can then develop an SEO strategy that helps you secure meaningful rankings.

To do so, you must first identify who your competitors are. Search Google using phrases that your customers use to find which websites consistently rank on top of Google's search results. Study these websites carefully to understand how you can enhance yours. Ensure that your site has more content, looks sharper and is better organized. This also makes it easier for clients to interact with your business. Remember that for SEO, it isn't necessary to be the best overall; rather you need to be the best within your specific market segment. To stand out in a competitive market segment requires time and effort investment but rest assured that Google will reward this dedication over time.

A word of caution: Never underestimate the capabilities of your competition and be aware that achieving top ranking on search engines can be challenging due to several factors. It's possible that certain elements in your newly designed site aren't SEO-friendly.

If you need help with such endeavours,SharpNet invites website designers and agencies to join our team. Together we can create websites that are powerful tools for local businesses. We offer industry-leading SEO Reselling Services for digital companies along with SEO services for businesses who work directly with us.